The third block of GDES Tech Day focused on innovation applied to the agri-food sector, a key area for sustainable development and at the forefront of new solutions and advancements. This roundtable was moderated by Catalina Valencia, Director of KM ZERO, and featured contributions from José Luis Sánchez (Campofrío), Manuel López (Importaco), and Oihane Mendizábal (xabet). Catalina Valencia (KM ZERO) opened the session by highlighting the main challenges facing the sector: the consequences of climate change, water scarcity, and the growing demands of consumers. She also stressed the need to adapt production models to an increasingly volatile environment.

• From Campofrío, José Luis Sánchez shared how they are applying artificial intelligence and computer vision systems to improve food safety, ensuring the early detection of potential foreign objects without compromising quality or production speed. He also emphasized the company’s commitment to sustainability, both in production and in their strategy to develop healthier products that are also more responsible in terms of animal welfare.
• Manuel López (Importaco) explained how they are using adaptive models and technology based on intelligent and predictive analytics to manage the natural variability of raw materials and the changing needs of customers. This enables them to improve process efficiency and speed, reduce waste, maintain quality standards, and reinforce their commitment to environmental sustainability.

• Representing xabet, Oihane Mendizábal presented concrete examples of how advanced sensor technology and predictive analytics algorithms make it possible to forecast demand, optimize production, and exponentially improve profitability in real-world environments. This illustrated a vision of digitalization as a lever for efficiency, sustainability, and competitiveness.

The roundtable concluded with a key idea: technology applied with purpose is essential to ensure smarter, more sustainable production aligned with the demands of today’s society.